Epub⋙: Strategic Marketing: Creating Competitive Advantage by Douglas West, John Ford, Essam Ibrahim

Strategic Marketing: Creating Competitive Advantage by Douglas West, John Ford, Essam Ibrahim

Strategic Marketing: Creating Competitive Advantage by Douglas West, John Ford, Essam Ibrahim PDF, ePub eBook D0wnl0ad

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues

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Epub⋙: Five Little Pigs: A Classic Hercule Poirot Mystery by Agatha Christie

Five Little Pigs: A Classic Hercule Poirot Mystery by Agatha Christie

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Beautiful Caroline Crale was convicted of poisoning her husband, but just like the nursery rhyme, there were five other “little pigs” who could have done it: Philip Blake (the stockbroker), who went to market; Meredith Blake (the amateur herbalist), who stayed at home; Elsa Greer (the three-time divorcée), who had her roast beef; Cecilia Williams (the devoted governess), who had none; and Angela Warren (the disfigured sister), who cried all the way home. Sixteen years later, Caroline’s daughter is determined to prove her mother’s innocence, and Poirot just can’t get that nursery rhyme out of his mind.

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Epub⋙: Getting Started with ABAP: Beginner's Guide to SAP ABAP (Introduction to SAP ABAP) by Brian O'Neill

Getting Started with ABAP: Beginner's Guide to SAP ABAP (Introduction to SAP ABAP) by Brian O'Neill

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Learn to code in ABAP, SAP's programming language! This book explains ABAP in simple terms, and provides the guidance you need to become fluent in basic ABAP. Once you understand basic ABAP, you'll write your first application, and then get a preview of more advanced language concepts. Step-by-step instructions, sample code, and hands-on exercises help ensure that you can apply the skills you learn to real-life scenarios. With the help of this book you can take your coding to the next level.

* Learn basic ABAP and write your first program
* Set up and ABAP trial system and master the integrated development environment (IDE)
* Develop an example application using strings and text, dates and times, and more

Programming Basics
Become familiar with the very basics of ABAP, from syntax, string manipulation, and object creation, to code formatting, data types, and application development.

Programming Tools
Discover the tools at your disposal including the ABAP editor in Eclipse, updated programming features in AS ABAP 7.4, and more.

Sample Code
Follow along with step-by-step instructions and full sample code, and become familiar with the intricacies of ABAP as you create your very first programs.

* ABAP basics
* Flow control
* Debugging
* Creating tables
* Defining objects
* Data storage in standard memory
* Modularization
* Table syntax
* Lock objects
* Pretty print

From reader reviews:

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Epub⋙: Challenging Glass 4 & COST Action TU0905 Final Conference

Challenging Glass 4 & COST Action TU0905 Final Conference

Challenging Glass 4 & COST Action TU0905 Final Conference PDF, ePub eBook D0wnl0ad

This proceedings volume of the Challenging Glass 4 & COST Action TU0905 Final Conference, held 6-7 February 2014 at the EPFL in Lausanne, Switzerland, represents the Final Action Publication of the European research network COST Action TU0905 “Structural Glass – Novel design methods and next generation products”. It contains nearly 100 peer-reviewed papers – published by more than 180 authors from 22 different countries – that focus on the architectural and structural applications of glass in structures and facades. As such, it provides a profound state-of-the-art of structural glass design and engineering. A must-read for all architects, engineers, scientists, industry partners and other enthusiasts interested in this rapidly evolving and challenging domain.

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Epub⋙: [(Stress, Health & Well-Being: Thriving in the 21st Century)] [Author: Rick Harrington] published on (May, 2012) by Rick Harrington

[(Stress, Health & Well-Being: Thriving in the 21st Century)] [Author: Rick Harrington] published on (May, 2012) by Rick Harrington

[(Stress, Health & Well-Being: Thriving in the 21st Century)] [Author: Rick Harrington] published on (May, 2012) by Rick Harrington PDF, ePub eBook D0wnl0ad

From reader reviews:

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Epub⋙: The Dogs by Allan Stratton

The Dogs by Allan Stratton

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Out of the corner of my eye, I catch something moving by the barn.

When I look, it disappears. Wait. There it is again, at the cornfield.

Some movement, some thing.

Mom and I have been on the run for years. Every time he catches up with us, we move to a new place and start over.

But this place is different.

This place is full of secrets. And they won't leave me alone.

"Brilliant, page-turning, and eerie. Had me guessing to the very end." -Joseph Delaney, author of The Last Apprentice series

"It's about ghosts and terrifying danger and going mad all at once. I didn't know what was real and what was imagined until the very last page. I loved it!" -Melvin Burgess, Carnegie Medal and Guardian Prize winning author of Smack

Allan Stratton is an acclaimed internationally published playwright and author. His awards include a Michael L. Printz Honor award, multiple ALA picks, and the Independent Publisher Book Award.

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Epub⋙: 100 plus Diseases for the MRCP Part 2, 2e by Miles D Witham BM BCh PhD, Mudher Z. H. Al-Khairalla MBChB MRCP

100 plus Diseases for the MRCP Part 2, 2e by Miles D Witham BM BCh PhD, Mudher Z. H. Al-Khairalla MBChB MRCP

100 plus Diseases for the MRCP Part 2, 2e by Miles D Witham BM BCh PhD, Mudher Z. H. Al-Khairalla MBChB MRCP PDF, ePub eBook D0wnl0ad

This fully updated second edition builds on the success of the first book, basing the revision material around diseases rather than questions. It provides MRCP candidates with a systematic and succinct summary of the signs, symptoms, differential diagnoses and investigation results for over 100 of the most common diseases that come up regularly in Part 2 of the MRCP exam. There are also over 160 sample questions and answers to help candidates experience a ‘mock' exam and test their knowledge.

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